There are many of misconceptions out there about niche research. One of the biggest lies, that even many experienced marketers take up, is that levels of competition are dependant on how much pages which can be optimized for that term you are looking at attempting to rank well for. In the event you search affiliate marketing forums, you will discover endless forwards and backwards debates in regards to the relative validity of determining the amount of competing pages using the phrase in quotes versus searching the phrase preceded by the allinititle modifier. What rarely usually get raised over these heated debates between these different methods could be the following - neither of the really matter, inside the final estimation.
You heard that right. It is precisely what I said. Neither of the two ought to be your final determiner.
Sure, they are a fairly useful guide. Obviously, a website with one million competing pages (whichever way you judge the competition) is going to be tougher to position for than a site with 100 competing optimized pages. Whenever you see it in those broad strokes, it seems like obvious.
However, in which the grey area starts to appear is the place you take into account that the term with 5,000 competing sites the location where the top are optimized could be considerably more challenging to rank for than a term with 50,000 competing sites where the best are pretty poorly optimized.
To look for the level of optimization with the top 10 sites, it's easy to consider a few factors. Needless to say, do not require alone will probably supply you with the total picture, but taken together, they're able to supply a decent guide.
To start with, examine what amount of the visible submissions are in bold. Remember, Google highlights the keywords for the reason that were looked for in bold. When there is bold within the title, within the content snippet, as well as in the URL - that is very good optimization for that keyword. This web page may be tough to displace with that factor.
Next, require a check out Pr of every listing. If you are really serious, you may even glance at the Pr of the people page seems in the rankings, as well as the Google page rank of your home page for your site it seems on. The larger each of these are, the more solid that creates their position inside the rankings. You will find plugins for Mozilla Firefox which are freely available which help you efficiently determine Pr. A couple of these are SEO for Firefox and SEOQuake. The preference is SEO for Firefox, but SEOQuake can be quite useful.
Lastly, consider the backlinks each page has pointing to it - both on the individual page or even the house page of the main site. You'll find Mozilla Firefox plugins to assist you know for sure as well, yet it's equally easily dependant on performing a simple custom search in Yahoo. You will want to put "link:" in the search box and then the website.
Utilizing the extra little bit of time to vet all pages and posts inside the top ten listings before you begin to chase a keyword provides you with a lot more realistic picture within your niche research than merely learning the variety of competing sites!